What data does Pie collect, and why?
Our overarching principle is minimizing data collection and only gathering what is necessary for user-centric features. For example, Pie may collect:
- Anonymous Ad-Blocking Statistics: If "Track Ads" is on, we collect aggregated data on how many ads are blocked to improve filter lists and measure performance.
- Rewards Tracking Data: If “Rewards for Ads” is enabled, Pie logs which ads are shown and engaged with to accurately credit points.
- Shopping Data: To provide coupons and cash back, Pie must detect which store you’re shopping at and whether an affiliate link is needed.
- User Settings & Preferences: So that Pie knows which sites or channels you’ve allowlisted, or which toggles you’ve enabled.