Is Pie free to use, or will I eventually have to pay?

Pie is 100% free, and there are no hidden fees, subscription tiers, or paywalls planned. The founders specifically designed Pie to be free to encourage widespread adoption—ensuring more people can reclaim control over their browsing experience without cost. 

Furthermore, Pie flips the script on the typical model of “if it’s free, then you are the product.” With Pie you can actually earn rewards or cash with certain Pie features (like “Rewards for Ads”). Pie’s revenue comes from new ad experiences (e.g., Instant Rewards) that advertisers pay to use, not from charging end users.