How do publishers benefit from Pie’s approach to ad blocking?
- Fair Ads Program: Publishers can sign up to directly compensate users for seeing their ads. Pie passes 100% of the “Fair Ads” budget to users, so it’s a direct user incentive to allow ads.
- Better Ad Performance: When users choose to see ads for a site they trust, ads are more effective and less intrusive, resulting in better engagement and revenue for the publisher.